Do Splash Pages Boost website traffic?
Most of us have seen them – beautiful introductory pages, containing almost no text, but creating for this with a spectacular graphic or animated Flash movie – but do these check this out pages actually grow your online traffic?
Internet designer, who pertains to the modern world visually, would undoubtedly show you “yes, obviously!” And thus would every other artist, or right-brain oriented person. If you are selling training on graphic design, or promoting graphics packages, perhaps there’s some merit to getting one of these brilliant gorgeous displays.
But let us check the down side to this…
A member of your sub-market actually finds your web blog. He involves see that which you have to give you. Instantly, he finds himself faced in regards to what seems like a brick wall; one that’s stopping him on his focused dash towards finding what hoped to discover.
Now, should your animated Flash movie is stunningly clever, relevant or beautiful, you may think he’d stay and also be dazzled. As well as a small percentage of any visitors (those that have graphic inclinations) actually may do this.
As well as the rest, finding the equivalent of a bus-stop and needing to wait for a bus is surely an annoying and frustrating check. (Especially when they’re still on dial-up, whilst your Flash movie takes forever to load.)
People do not Want to be Held Hostage…
You realize the unwritten (but no less real) rule: You then have a matter of moments, at most, to capture your visitor’s interest and convince him it may be his loss if he were to abort his visit before allowing himself the privilege of reading your scintillating message.
“But I paid a lot of cash for this Splash page,” you argue. “It made by way of the best!”
That might be, however the proof perhaps there is, right in your internet-site stats. Go look for yourself, to see just how long the standard stop by to your splash page lasts. (I guarantee you can find it’s fewer than 11 seconds.)
The fact is, as far as your visitor is worried, your splash page is holding him hostage, stopping him from finding the information he came here to say. He looks for navigation buttons, or simply a “Skip This Page” one. If he finds the latter, you could sometimes be lucky, to get a click-through. If not, he’s beyond there, before 1 / 4 of your page has barely had time to load in. It’s as fundamental as that.
Nor Do Search Engine Bots…
But there’s one more reason Splash pages will not your better visitor-enticing strategy. These graphic giants are coded with javascript, which can’t be indexed. Whether it is for the mouth of your site, Search Bots surface hard against it, and locate themselves checkmated as firmly as did your potential customer.
Search Bots don’t even wait an extra, but bounce through your site instantly, continuing on their busy way – your web blog un-indexed and unranked.
They found no keywords, no unique, relevant text. No content in the least, as far as their algorithms are engaged. (And in case your Splash page resides on the remote site, with a Graphic service, plus the Search Bot is diverted with it by having a Redirect, it is a coin flip to make a decision which sin is worse – redirect or no index-able content.)
So yes, those this website are catchy and gorgeous, but if you’re tempted into adding that you increase your website traffic, apply the left side of your brain, and forestall and perform math instead.
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